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The web site eco.holemasters-scotland.co.uk has the following on the web site, "A new project aimed at helping the environment." We noticed that the website also said " The Leave Something For The Kids program is a new way of helping combat harmful carbon emissions that are produced each year." It also said " Scotland Limited, a concrete cutting and diamond drilling company have set up the program. Holemasters are looking at their own carbon emissions and making an effort to give back to the environment and the local community of where they are working. 8 lucky winners were chosen and on the 26th o." The header had Diamond as the highest ranking optimized keyword. This keyword is followed by Drilling, Sawing, and Eco which isn't as urgent as Diamond. The other words eco.holemasters-scotland.co.uk used was Trees. Carbon is included but might not be viewed by web crawlers.